By now many of you may be familiar with the Blackmagic Cinema Camera - it made a splash at this year's NAB show in Las Vegas. There wasn't a person I talked to that wasn't excited to know more about this tiny little RAW-shooting 1080p camera. Thankfully, the camera shoots more than RAW video, as it can also shoot slightly compressed DNxHD and ProRes -- but what if you do want to shoot RAW? Just like with DSLRs, most of the RAW video available in higher-end cameras is slightly compressed, as bitrates can exceed bandwidth. To keep costs down, the RAW in the BMCC is completely uncompressed RAW video, which means, you're getting bit for bit everything that is coming out of the A/D convertor (which takes the information from the sensor and translates it into digital values). We've talked a bit about increased disk space requirements, but rarely about affordability. The trend for most technology is to get cheaper over the long term -- but that's not exactly happening with hard drives for a number of reasons.